My Prediction As To What Will Be The Biggest Film of 2009
Mar 21st, 2009 by Administrator
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OK, so in the past I’ve made sweeping predictions about things that will and won’t be big/happen in the entertainment world. When my flat mate at university first introduced me to the audio offerings of Bloc Party, I said it was “scenester shit” that no one will remember in a year. Cut to twelve months later, they’d hit the big time with three top 10 singles while I had become a convert and proud owner of Silent Alarm, their brilliant and beautiful first album.
About a year before the release of Christopher Guest’s For Your Consideration, a comedy spoofing the world of awards-baiting in the movie industry, and reeling from LOL-errific-ness of his previous movies A Mighty Wind and Best in Show, I predicted it would be 2007’s ‘Sideways,’ an indie-comedy turned money making hit, and would, ironically, suck up all awards in it’s path come Oscar season. Upon it’s release the film grossed $5m in the US, a whopping 7% of Sideway’s $71m in American box office takings, and went on to get nominated for an incredible NO Oscars.
Basically, I get things wrong. But never one to shy away from throwing my two cents in before we’ve even converted from a barter economy to a banking one, here’s my prediction for 2009. Avatar, the new film from James Cameron, will be the most commercially successful film of 2009, and on a technological level, a cinematic milestone.
Cameron has spent the twelve years since the release of his last film, Titanic, developing the necessary 3D technology to make this new blockbuster, reported to be a sci fi action film about a war on a lush jungle/oceanic alien planet. The reason I’m excited about this film is because Cameron seldom makes a film that doesn’t push the envelope of movie action and special effects, whether it be the moving water aliens of The Abyss, shape shifting T-1000 of Terminator 2 or gargantuan, arguably tasteless but nonetheless cinematically stunning carnage of the Titanic’s fate in the eponymous hit. Even True Lies, an enjoyable if slight 90s spy thriller, has an incredible, unbroken shot where Arnie appears to land an actual harrier jump jet - at a time when other directors were still doing blue screen with the thick black line around the actors.
For the record, I’m not really an FX junkie - I can’t stand films that forgo plot for effects (eg. Transformers) but Cameron usually has just enough of a plot and decent characters (plus the recurrent inclusion of a strong female lead) to make his films enjoyable between-the-bangs. (Bangs as in explosions, not DiCaprio and Winslet steaming up car windows). By getting immersive 3D technology right (in the same way that Cameron was the first director to fully realize the potential of CGI as a tool to cinematic storytelling), Avatar will fundamentally change the cinema going public’s opinions on 3D cinema, and ultimately all blockbuster filmmaking that immediately follows. (How’s that for making a sweeping prediction that will ultimately come back to haunt me?)
I’m putting my stamp on this now so that when it is released and audiences marvel at how immersive the technology of 3D is, I can go “told you so.” Or alternatively, if it’s a big flop that no one wants to see because it’s about alien plants and fish, I can go “told you so. I’m just a bit pants at predicting things.”
And there’s a nice article here by someone who has actually seen some of the film in question.






